Link Building Basics

 The goal of link building is to get other websites to mention (and link to) your website. This is also known as “Off-Page SEO”.

Off-page SEO

Even though backlinks have been the backbone of Google’s algorithm since day one, they’re still SUPER important. In fact, Stone Temple Consulting (now Proficient) has been analyzing the same set of search results since 2016. And they discovered that links are still strongly correlated with first-page Google rankings.

Proficient – Links as a ranking factor

Bottom line? Links are a massively important part of search engine optimization. And that’s not likely to change anytime soon.

With that, here’s a quick primer on all things link building.

 

Link Authority

 Not all links are created equal. Specifically, links from trusted, authority sites will pass more PageRank to your site than a link from a small, low-authority website. Effect Of High Authority Pages

There are two main ways of measuring authority: Domain Authority and Page Authority.

Domain Authority is the site’s authority as a whole. So even if a specific page doesn’t have a ton of links pointing to it, the Domain Authority means that the page still has some authority to throw around.

Page Authority is the authority of a specific webpage. If you want to dive deeper into link authority metrics, I recommend this video from Moz. Obviously; you want links from authority pages on high-authority websites. The only rub is that these links are EXTREMELY hard to get.


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